YOKOHAMA

Yokohama Rubber Company is a Japanese tire manufacturer founded in 1917. Its core specialization covers passenger, commercial, and specialized tires for various operating conditions. The company also produces components for the aerospace industry and industrial products. Production facilities focus on developing rubber compound formulas to improve road surface grip. The brand operates as an independent public company.

Country

Japan

Brand History

1. 1917: Foundation of the company as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. 2. 1921: Launch of the first tire under the Yokohama brand. 3. 1969: Entry into the US market and start of global expansion. 4. 2016: Acquisition of Alliance Tire Group to expand presence in the agricultural machinery segment.

Key OEM Customers

Toyota, Mazda, Honda, Nissan, Subaru, Mercedes-Benz, Porsche, Mitsubishi

Type

Manufacturer/OEM Supplier

Ecology

The company implements technology using orange oil in the rubber compound to reduce petroleum consumption. The 'BluEarth' program is aimed at reducing rolling resistance and lowering CO2 emissions during tire operation.

Brand Authentication

The tire sidewall contains a DOT code, where the last four digits indicate the week and year of production. Hot stamping is used to apply technical information directly in the mold during vulcanization.

Certificates

ISO 9001, IATF 16949, ISO 14001