ROEWE (SAIC)

Roewe is an automotive and spare parts brand owned by the Chinese concern SAIC Motor since 2006. The product range covers engine components, suspension elements, braking systems, and body parts. The brand was established based on the technologies of the British company Rover. Parts are engineered to ensure compatibility with the SAIC platform. Products are focused on servicing SAIC vehicles.

Country

China

Brand History

1. 2006: SAIC Motor founds the Roewe brand after acquiring Rover's intellectual property. 2. 2007: Launch of the first model, the Roewe 750, built on the Rover 75 platform. 3. 2016: Expansion of component production for hybrid and electric powertrains. 4. 2020: Integration of new spare parts manufacturing standards for SAIC's global markets.

Key OEM Customers

Automotive OEM (SAIC Motor proprietary assembly lines)

Type

OEM-Vehicle Manufacturer

Ecology

No information available.

Brand Authentication

Original Roewe spare parts are labeled with a unique QR code leading to the SAIC Motor verification system. The packaging features a sticker with a security layer concealing part of the code for verification on the official portal. Technical parts bear part number markings applied via laser engraving.

Certificates

ISO/TS 16949, ISO 9001.