PIRELLI

Pirelli is an Italian tire manufacturer founded in 1872. The company specializes exclusively in the development and production of automotive, motorcycle, and bicycle tires. It focuses on the premium and prestige segments, supplying original equipment to global automakers. Production facilities are dedicated to creating high-tech tires for sports and passenger vehicles. The brand does not manufacture parts for suspension, engine, or braking systems.

Country

Italy

Brand History

1. 1872: Giovanni Battista Pirelli founded the company in Milan to produce rubber goods. 2. 1901: Commencement of mass production of automotive tires. 3. 1907: A car equipped with Pirelli tires won the Peking to Paris rally, establishing the brand's reputation in motorsport. 4. 2015: The company became part of ChemChina while maintaining its headquarters in Italy. 5. 2020s: Focus on the Cyber Tyre strategy and the integration of sensors into the tire structure.

Key OEM Customers

Ferrari, Lamborghini, Porsche, Maserati, BMW, Mercedes-Benz, Audi, Jaguar, Land Rover

Type

Manufacturer/OEM Supplier

Ecology

Pirelli implements the use of biomaterials, such as silica derived from rice husks, to reduce rolling resistance. The company is actively working on reducing CO2 emissions at its plants and increasing the share of renewable energy in the production cycle.

Brand Authentication

The tire sidewall features a DOT code containing information about the manufacturing plant, size, and week/year of production. Laser marking is used to apply serial numbers and technical parameters directly onto the mold. For certain premium models, RFID tag technology integrated into the tire structure is utilized.

Certificates

ISO 9001, ISO 14001, IATF 16949