MINI
Country
United Kingdom
Brand History
1. 1959: Launch of the first Austin Seven (Mini) car by the British Motor Corporation. 2. 1994: Acquisition of the Rover Group, which included MINI, by the BMW Group. 3. 2000: Full transition of the MINI brand under BMW Group management after the dissolution of the Rover Group. 4. 2001: Start of production for the new generation MINI (R50) at the Oxford plant.
Key OEM Customers
MINI (in-house BMW Group assembly line)
Type
OEM-Vehicle Manufacturer
Ecology
The BMW Group implements a sustainability strategy that involves the use of recycled materials and the reduction of CO2 emissions in production cycles for all MINI components.
Brand Authentication
Original MINI spare parts are marked with QR codes or 2D codes for tracking within the BMW Group system. The packaging features a label with a unique part number and security elements. Markings are applied via laser engraving on metal component housings.
Certificates
ISO 9001, ISO 14001, IATF 16949.