MICHELIN

Michelin is a French tire manufacturer founded in 1889. The specialization covers exclusively tire products for passenger cars, commercial vehicles, heavy machinery, and aviation. The company operates its own research centers for developing tread compounds. The brand's products are focused on ensuring road grip across various temperature ranges. Michelin is an independent public company.

Country

France

Brand History

1. 1889: Founding of the company by brothers Édouard and André Michelin. 2. 1891: Patenting of the first removable pneumatic tire. 3. 1946: Invention and patenting of the radial tire. 4. 1979: Michelin tire victory in Formula 1 racing. 5. 2020: Launch of a sustainability strategy aiming for 100% sustainable materials by 2050.

Key OEM Customers

Porsche, BMW, Mercedes-Benz, Audi, Volkswagen, Toyota, Ford, Renault, PSA Group

Type

Manufacturer/OEM Supplier

Ecology

The company implements an 'All Sustainable' strategy aimed at reducing CO2 emissions during production and utilizing recyclable materials. Technologies are being developed to lower rolling resistance, which reduces vehicle fuel consumption.

Brand Authentication

For authenticity verification, DOT marking is used, containing the factory code and manufacturing date. Information about the country of origin and the serial number is applied to the tire sidewall via vulcanization in the mold. Specific TWI wear indicators are located in the tread grooves.

Certificates

ISO 9001, ISO 14001, IATF 16949