LAUFENN

Laufenn is a tire brand established in 2014, owned by the South Korean conglomerate Hankook Tire. The brand specializes exclusively in the production of tires for passenger cars, SUVs, and commercial vehicles. The products are positioned in the budget segment, utilizing the technological developments of the parent company. Manufacturing facilities are primarily located in Indonesia and Hungary. The brand is focused on markets with moderate requirements for performance characteristics.

Country

South Korea

Brand History

1. 2014: Official launch of the brand by Hankook Tire at the SEMA show. 2. 2015: Commencement of product distribution to North American and European markets. 3. 2016: Expansion of the product range for commercial vehicles. 4. 2019: Opening of new production lines at the Hungarian plant for the European market.

Key OEM Customers

Not an OEM supplier to vehicle manufacturers

Type

Manufacturer

Ecology

No information available.

Brand Authentication

Authenticity is confirmed by the presence of a DOT code on the sidewall, containing information about the manufacturing plant, size, and production date. Technical features include tread wear indicators (TWI) in the form of protrusions in the grooves. Markings are applied via hot embossing directly in the mold during vulcanization.

Certificates

ISO 9001, ISO 14001, IATF 16949.