GLASURIT

Glasurit is a paint and coating brand founded in 1888, specializing in automotive refinishing products. It is a subsidiary of the BASF Group. The product range includes primers, fillers, basecoats, and clearcoats for body repair. The brand is targeted at professional body shops and automotive service centers. The company's technologies ensure precise color matching and coating durability.

Country

Germany

Brand History

1888: Max Winkelmann founded the company in Hamburg. 1964: Introduction of the first mixing system for automotive refinishing. 1992: Launch of the Series 90 waterborne paint line. 2016: Implementation of digital color matching tools.

Key OEM Customers

Mercedes-Benz, BMW, Volkswagen, Audi, Porsche, Ford

Type

Manufacturer/OEM Supplier

Ecology

The brand actively implements waterborne technologies that significantly reduce volatile organic compound (VOC) emissions. Production processes are optimized to minimize waste and energy consumption.

Brand Authentication

The 'Glasurit Color Online' system is used for formula identification and product authentication. Labeling on containers is applied via inkjet printing, containing a unique batch number for traceability. Original packaging features security elements that prevent tampering.

Certificates

ISO 9001, ISO 14001, ISO 50001