GENERAL TIRE

General Tire is an American tire brand founded in 1915, specializing in the production of tires for passenger, off-road, and commercial vehicles. Since 1987, the brand has been owned by the German concern Continental AG. The product range covers lines for both asphalt surfaces and challenging off-road conditions. Production facilities are integrated into the global Continental network, ensuring the unification of technological processes. The brand focuses on the SUV and 4x4 segments.

Country

USA

Brand History

1. 1915: Founding of the General Tire & Rubber Company in Akron, Ohio. 2. 1920s: Introduction of low-pressure tire technology, which improved ride comfort. 3. 1987: Acquisition of the company by the German concern Continental AG. 4. 2000s: Full integration into Continental's production standards and expansion of the off-road product line.

Key OEM Customers

Ford, General Motors, Stellantis (Chrysler/Dodge/Jeep)

Type

Manufacturer/OEM Supplier

Ecology

Utilizes Continental's strategy of reducing rolling resistance to lower CO2 emissions and implements raw material recycling technologies into the production cycle.

Brand Authentication

Authenticity is verified via the DOT code on the sidewall, which contains information about the manufacturing plant, size, and date of production. The marking is applied by hot embossing directly in the mold during vulcanization. Specific Visual Alignment Indicators (VAI) are located in the shoulder areas of the tread.

Certificates

ISO 9001, IATF 16949, ISO 14001.