GEELY
Country
China
Brand History
1. 1986: Li Shufu founds the company as a manufacturer of refrigeration equipment. 2. 1997: Start of automotive production after obtaining a license. 3. 2010: Acquisition of the Swedish brand Volvo Cars from Ford. 4. 2017: Becoming a shareholder of Daimler AG and establishing a joint venture with Proton. 5. 2022: Launch of a full electrification strategy for model lineups.
Key OEM Customers
Geely (Automotive OEM)
Type
OEM-Manufacturer of vehicles
Ecology
The company implements closed-loop battery production technologies and uses recycled materials in vehicle interiors. Engines with low CO2 emissions are under development.
Brand Authentication
Original spare parts are marked with laser engraving featuring a unique 15-digit part number. The packaging includes a label with a QR-code leading to an internal authentication database. A security hologram with the GEELY logo is used, which changes color when the viewing angle is shifted.
Certificates
ISO 9001, IATF 16949, ISO 14001